What exciting statistics can you include?. ![]() If you’re pitching your business or product, who’s your ideal customer? What can you do for them?.Identify your goals or mission and write out what you do in long form.Ĭonsider these questions when you brainstorm. Write down a few sentences or ideas for each of the four elements listed above: introduction, goals, value, and hook. 1 Brainstormįirst, get all of your ideas for your elevator pitch down on paper. Here’s our six-step process for writing an elevator pitch. Your pitch should be able to be read out loud in just 60 seconds or less. You can condense your concepts and cut out unnecessary words once you have a good start.Įach portion of your elevator speech should be one or two sentences. The easiest way to compose an elevator pitch is to free-write your ideas first and edit them later. How to craft an elevator pitch in 6 steps Hook: One fun fact, statistic, result, or valuable nugget to pique your audience’s interest.Value: What sets you apart? Where do you provide value?.Introduction: Who you are and what you do.Using these four elements, you’ll be able to craft a compelling and memorable elevator pitch. Your elevator pitch should contain four critical pieces of information: an introduction, your goals, your value, and a hook. Plus, a great elevator speech can open new opportunities for you! What to include in an elevator pitch When you write a strong elevator pitch and practice it, you won’t have to worry about rambling on or making sure you’re perceived the way you intend.Īn elevator pitch can remove self-conscious feelings because you know you’ve prepared exactly the information your audience wants. If you’ve ever been nervous at any of the events we mentioned above, preparing an elevator pitch can bring you peace of mind and confidence. What are the benefits of using an elevator pitch? These are generally casual, get-to-know-you situations. If someone in these situations wants your pitch, they’ll ask you for it. ![]() You also don’t need to use an elevator pitch in an informal interview or at a meal. If you find yourself in an environment where formally pitching yourself is too uncomfortable or inappropriate, you might find that asking questions and casually introducing yourself will make more sense. You may find that some scenarios will require the information you share to be more nuanced. Selling yourself in an elevator pitch isn’t right for every situation. When should you not use an elevator pitch? Another great place for it is in your profile on LinkedIn, Twitter, Instagram, or other social media as a polished introduction to you or your brand. Online, your elevator pitch can be a handy way to start letters of introduction or cold pitches. You can use an elevator pitch at industry conventions or trade shows to reel in prospective clients or partners.ĭuring job interviews, your elevator pitch is your answer when you’re asked to “tell us a little bit about yourself.” For fundraising campaigns, the elevator pitch can serve as a succinct mission statement to get donors’ attention before they hang up. At networking events and mixers, it’s a way to quickly start a conversation professionally. When should you use an elevator pitch?Īn elevator pitch can be used in person or online. ![]() Elevator speeches are a way to introduce yourself or your product that’s convincing enough to win you a more persuasive conversation later. An elevator pitch is not a way to get hired or sell your product. You might use an elevator pitch during job interviews, trade shows, sales calls, or fundraising campaigns. The goal of the elevator pitch is to act as a professional introduction and a way to get a second conversation with people who can help your mission. The term elevator pitch came from the idea that you should be able to explain your work or project in 30–60 seconds-about the amount of time you’d be riding in a theoretical elevator with a potential investor, editor, lawmaker, or hiring manager on their way to work or a meeting.Īn elevator pitch can be a conversation starter, an interview introduction, or a sales pitch. ![]() Elevator pitches can be about you or about your business. Grammarly helps you communicate confidently Write with Grammarly What is an elevator pitch?Īn elevator pitch, sometimes called an elevator speech, is a memorable, succinct summary of who you are, what you do, what you want to do, or what you sell.
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